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OOH – Propel
  • OOH – Propel

    Recent changes

    • OOH Media options have increased in the recent past.

    • More and more people are spending time OOH.


    Solutions

    • PROPEL, a proprietary planning application, which is based on the touch point theory and takes into account a Day in the life of the consumer helps us to precision target and select OOH media options.




    Data for 4 metros for TG (Youth, Young working executives, Mature working professionals, BPO Professionals and Housewives) on Outdoor media consumption habits.

    The data also captures House hold income, white goods ownership, conventional media habits.

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    Application will arrive at the Out-of-Home media consumed by the TG of the client. This is based on the specific input on the above mentioned criterion.

    Input Selection will be captured as Target Group

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