Mr. Sanjay Pareek,
President, Percept Out Of Home

Sanjay Pareek is a BSc with a Masters in Management Studies (Marketing) from Mumbai University. He has always challenged existing business models, creating new and successful ones in highly complex and competitive environments. With a professional exposure of over 20 years in the FMCG, Consumer Durable, Service, Infrastructure and Consulting space. His corporate culture exposure varies from Fortune 500 MNC’s with a matrix reporting structure to medium sized Indian companies. His expertise lies in leading and building successful start-up businesses and managing and growing existing business through acquisition and partnership.

Sanjay’s professional career started with GTC Industries where he launched the ‘Roll your own Tobacco’ in a breakthrough packaging, introduced first time in India. He later moved on to Blow Plast, where he was involved in launching System Furniture and Ergonomic Seating with foreign partners. Sodexho was the next stop where he was responsible for the launch Sodexho Facilities Management (FM) in India with the self-management concept. This model has become the benchmark of quality and service in the Indian FM industry within a short period of time.

Sanjay, later joined Visionaire, a Canadian company’s Indian Operations (Audio Visual System Integration company), who were working in Audio Visual projects in the field of distance learning, National Networking Operation centres, high end Audio Visual facilities with cutting edge technology in corporate world.

Sanjay added two more verticals to the existing business of Outdoor viz. Retail and Rural, to offer a complete 360-degree solution to clients in the OOH space. Both the divisions in three years have achieved critical mass. Today, Percept OOH service clients across the sectors of Telecom, Entertainment, Consumer Durables, Retail, Banking & Finance, Express Courier, Clothing & Textile brands, Jewellery & Lifestyle brands, and Agro-based products.

With an outgoing and energetic personality, Sanjay builds high-performance teams and creates strong bonds amongst them. His passions include photography, traveling and writing.
Sanjay Pareek is the President of Percept Out-of-Home.